Alcohol Abuse Generates More Problems Than Drugs Do

73-year-old Hopkins admits that he would drink because he was insecure of himself. That is why he became an alcohol addict. Now that he reflects about those days, he confesses that they actually represent a blessing for him. Thanks to those dark times, “I am now a stronger person”, he states. He furthers admits of how lonely an alcoholic ends up feeling, of how lonely he ended up feeling.

Moreover, alcoholism continues being one of the darkest burdens of today’s youth.

They usually begin drinking between the ages of 13 and 14. According to Alcoholic Anonymous, abusive alcohol consumption has led to addiction amidst new generations. Alcohol places first on the drug rank: 81.2% of teenagers between the ages of 14 and 18 abuse of alcohol.

Promoting alcohol is one of the most debated and polemic issues faced by advertisement legislation. It is true that ad prohibitions are justified by policy-makers in order to protect public health and security. They aim to prevent alcohol abuse through legislation.

Alcohol abuse generates more problems than drugs do. The Spanish government has destined more than 22 million Euros to programs against drugs and alcohol.

There have also been launched ad campaigns against alcohol consumption with the following slogans: “Alcohol fills up empty spaces”; “Speak with your children, information is prevention”; “Drink moderately, it’s your responsibility”. These efforts all aim to moderate abusive drinking behavior and to raise awareness of reducing the abuse of alcoholic drinks.

(Translated by Gianna A. Sanchez-Moretti)

Author and journalist Clemente Ferrer Roselló, a prestigious Spanish advertising character, presents a fascinating personal and professional career fully devoted to the world of communication in its varied dimensions. He earned a PhD in Information Sciences from the Universidad Complutense de Madrid, BA in Advertising from the Universidad Autonoma de Barcelona Master in Marketing from the School of Marketing Studies in Madrid.

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address: clementeferrer3@gmail.com

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