Rush Joins Peter Gabriel and 35 Advertisers, Pulling Plug on Limbaugh

For your information: I just had an update on how the radio advertising business works by a childhood friend who runs several radio stations in both Oregon and Washington for the Rush Limbaugh program. In short Limbaugh has his own network (EIB, very lucrative, and growing) and over 600 radio affiliates. He does not get revenue from those affiliates, who are still prospering playing his 3 hour program. For example in each hour of programming you have at least 10 commercials, so 3 times 10 equals 30 (a low ball number) for the 3 hour show. Take just 600 of the radio affiliates and multiply 30 commercials and you get 18,000 seperate commercials a day, or approximately 90,000 in a week of programming. Rush Limbaugh has gone on record stating that his shows advertising is growing, and for those who leave several are bidding to come on. He has over 20 million listeners. He has the top show for military listeners, and the Pentagon stated it will not remove him. Compare that to the top ten television shows. He has a legal responsibilty to be truthful with his current number of listeners for pricing commercials, otherwise it's fraud. He states that many of the so-called outfits that left his show never advertised, and many of those who did leave are begging to come back. Consider that lies (generally publicity stunts) about him have been going on for years, and to no avail. See below LA Times article. "The Los Angeles Times reported (http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/03/rush-limbaugh-advertiser.html): A Limbaugh spokesman said that California mattress company Sleep Train asked to restart a “voiced endorsement” from Limbaugh that it had publicly cut off last week... Sleep Train President Dale Carlsen wanted to advertise again on the program as per his personal email request to Rush. According to that email, Limbaugh himself considered the company's request and denied it... “Unfortunately," the email continues, "your public comments were not well received by our audience, and did not accurately portray either Rush Limbaugh's character or the intent of his remarks. Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.” “Rush appreciates your long friendship and your past support, and we wish you good luck in the future.” According to the Washington Post, Sleep Train has been with Limbaugh for over 25 years." http://www.examiner.com/conservative-in-spokane/sleep-train-begs-rush-limbaugh-take-us-back-limbaugh-request-denied