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Jul-30-2012 12:44printcomments

Less Videogames, More Reading

Many critics believe that videogame-abuse negatively affects teenagers by increasing violent behavior in them.

Kids playing video games
ehow.com

(MADRID, Spain) - It was unthinkable to see TV commercials promoting videogames, until now. Today, the videogame industry is the strongest out of the entertainment enterprise, probably because other industries have to reduce costs due to the financial crisis. The videogame business continues to grow at a good pace, and it must be made known through different public ad campaigns.

A survey conducted among 2,000 teenagers of the Habbo Hotel virtual community places videogames among children’s preferred presents for the Three Kings’ wish list. Only 4 percent of children wish for books.

According to parents, free time with videogames should not surpass a daily hour. This study was carried out among 4,000 parents in the United Kingdom, France, Germany, and Italy.

What is precarious about these facts is that videogames are played by children as a way to isolate themselves. Kids tame their anger through videogames until they reach the point of not communicating with others. This tendency increases violent behavior in children.

Videogames are prevalent in highly technological societies. The United States, Canada, China and South Korea already have “detoxification clinics”. The first hints of addiction begin to show when they decide not to eat, but take drugs to help them stay sober.

Moreover, a videogame has personified the violence that is conducted in Ciudad Juárez. In the game, weapons and roughness are the most attractive characteristics. An aborigine is killed every 3 hours of everyday in this Northern Mexican city. Terror is extreme. This is why the city has among the highest shooting rates in the world. The videogame creator “Call of Juárez” allows players to be drug dealers. National politicians advocate for these videogames to be absolutely forbidden.

The debate on the relevance of videogames among consumers continues. Many critics believe that videogame-abuse negatively affects teenagers by increasing violent behavior in them. (Translated by Gianna A. Sanchez-Moretti).

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Author and journalist Clemente Ferrer Roselló, a prestigious Spanish advertising character, presents a fascinating personal and professional career fully devoted to the world of communication in its varied dimensions. He earned a PhD in Information Sciences from the Universidad Complutense de Madrid, BA in Advertising from the Universidad Autonoma de Barcelona Master in Marketing from the School of Marketing Studies in Madrid.

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address: clementeferrer3@gmail.com

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