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Feb-24-2014 10:41printcomments

New Advertising Campaigns Warning About the False Paradises of Drug Evasión

Drugs, sex, terror and fanaticism spiral are not successful havens of escape.

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(MADRID) - According to the National Department of Traffic (DGS), about 23 % of drivers up to 30 years who died in a traffic accident had consumed drugs.

"Bad night. Tonight may be your turn" is the slogan of another FAD campaign , which seeks to educate the youth against the alkaloids that cause hallucination or distress and can lead to suicide. Out partying until dawn can move in "a bad experience" because these concentrates, "can be your worst enemy."

Drugs have stayed in the fun of teenagers. Reaching a state of rapture in a few minutes and feel the effect of joy for an hour, is the type of hallucinations that causes "fentanyl" a synthetic drug derived from opium that has set off alarms at the UN, so that the International Narcotics Control Board, in its annual report, devotes a chapter to this concentrate, a "synthetic opioid 80 times more potent than heroin," and that is causing serious damage in the United States and Mexico.

The European Monitoring Centre for Drugs and Drug Addiction, also exhibited a painful horizon, whereby drugs are cheaper than ever in all countries of the European Union, a circumstance that has led to a frightening increase in cocaine use, particularly among adolescents. The investigation exposes the rawness of the situation in Europe: each year alkaloids consumption causes more than 8,000 deaths.

Drugs, sex, terror and fanaticism spiral will not succeed in his claim to be havens of escape. Young naive believe the drug will "lead to Heaven" and what it gives to them is their own self-destruction, a physical and mental deterioration that will transform the "paradise" of a moment, in a prolonged and unbearable hell.


Author and journalist Clemente Ferrer Roselló, a prestigious Spanish advertising character, presents a fascinating personal and professional career fully devoted to the world of communication in its varied dimensions. He earned a PhD in Information Sciences from the Universidad Complutense de Madrid, BA in Advertising from the Universidad Autonoma de Barcelona Master in Marketing from the School of Marketing Studies in Madrid.

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address:



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