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Dec-13-2010 11:01printcomments

New Program Allows Press Releases to Avoid the Round File with Salem-News.com

Salem-News.com Global Online News Group boasts a half a million viewers and two million page views each month

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(SALEM, Ore.) - What’s the most anti-climactic part of writing a successful press release? How about never seeing it in print? As we know, that happens all too often and therefore Salem-News.com is announcing the expansion of the Business News channel by offering a new alternative to the old “roll the dice” approach to press releases.

Most businesses consider the Press Release their opportunity for free publicity- and in general, it is. Many hours may be invested in the document, and it may be a handsome product indeed.

Your Press Release may announce the most important, revolutionary idea known to mankind. It may introduce mind-boggling new strategies, equipment, technology or inventions. Your Press Release may be your open door to an exciting new phase in the history of the business world.

Your press release may do a lot of things- if it gets published.

Like other news agencies, Salem-News.com receives hundreds of press releases a week. We choose a number of them to develop into stories, some we publish “as is”. More often than not, many simply get deleted.

Don't Let Your Release Go Un-Published

Don't get round-filed!

Press Releases come from marketing departments and corporate offices and many these days are sent out en masse by a legion of distributors. This is a very effective way of getting your message into a newsroom, and possibly broadcast to the awaiting public without having to buy an ad package or pay for a production crew. That is, if any one opens your email. There are just too many every day, it may not happen.

Unfortunately, the price some organizations pay to the news aggregators far outweighs the response they receive from the media. Many of your peers are paying thousands of dollars a year to have their releases sent out to perhaps up to 100,000 different addresses. Yet, they cannot guarantee publication by media sources.

In fact, Salem-News.com publishes very few press releases, with over 70 writers enterprising their own stories plus breaking news, content is not what we are lacking. We do however, really appreciate that it is important for you as a thriving business owner to be able to reach the general population with your message.

Whether or not your Press Release will be published is not determined by the company you hire to send it to us, or how often it arrives. This same situation is reflected in every newsroom, it is hard to get attention for a Press Release.

In answer to this problem for business owners everywhere, we have developed this progressive Press Release Program.

Positive Publicity is Priceless!

It is important to get your Press Release published online. Making your information available to the vast millions online is priceless. They may read it today, or they may search for it in the future, but finding POSITIVE STORIES about your business/event/cause benefits you for years to come. The ability to find thorough information online is expected by today’s audience, and the far-reaching benefits should not be underrated.

Salem-News.com will publish your prepared Press Release online, with logos/photographs for a set price of $75 to be published in Business channel (only), or $200 published on Front page; or $400 if it is not written in a publishable format, and you wish us to write it for you; clearly noted “sponsored” at the bottom of the report.

Then, your story will remain in the Salem-News.com archives in perpetuity at no cost to viewers (or yourself!), and will be available via multiple search engines worldwide. Discounts are available (publish 5 or more releases per month), and this program can be added to any custom ad package.

YouTube, anyone? The Salem-News.com VIDEO Feature Report also ranks very high in the search engines. Salem-News.com is available to produce a 2-4 minute video feature report on your business/organization/event to appear within the published press release, just like a television news piece but at a fraction of the cost. Your video feature report will be published as Top Story in the Salem-News.com Business News channel.

Once the video is produced, uploaded to YouTube and published, it is also available for you to use on your website, or in other promotional ways, all for a one-time fee of $500.**

Salem-News.com is optimized to reach the highest ranking in major search engines, like Google and Yahoo; your Press Release appearing on Salem-News.com will help increase your ranking as well.

Many avenues of approach are very worthy, but you will reach the highest numbers of readers with a published, sponsored press release.

Join our Press Release Program by Emailing AdSales@Salem-News.com; sponsor a feature video report and/or schedule display ads to achieve high SEARCH ranking with a boost from the Salem-News.com Global Online News Group, it’s the natural, positive (and economical) step in your multi-media marketing plan.


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*Salem-News.com reserves the right to refuse any press release or other information we deem unsuitable to publish. Certain restrictions apply.
**Rates subject to change. Rate cards and media kit available upon request.


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Publisher Bonnie King has been with Salem-News.com since August '04. Bonnie has served in a number of positions in the broadcast industry; TV Production Manager at KVWB (Las Vegas WB) and Producer/Director for the TV series "Hot Wheels in Las Vegas", TV Promotion Director for KYMA (NBC), and KFBT (Ind.), Asst. Marketing Director (SUPERSHOPPER MAGAZINE), Director/Co-Host (Coast Entertainment Show), Radio Promotion Director (KBCH/KCRF), and NIE/Circulation Sales Manager (STATESMAN JOURNAL NEWSPAPER). Bonnie has a depth of understanding that reaches further than just behind the scenes, and that thoroughness is demonstrated in the perseverance to correctly present each story with the wit and wisdom necessary to compel and captivate viewers. View articles written by Bonnie King




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