The World Continues to Focus on Junk-TV

We should not allow to be true the assertion of Lope de Vega, "If the mob is stupid, it's just to talk them silly, to please them."

princeton.edu

(MADRID) - Broadcasters are a window on the world from different perspectives that animate their information projects..

The right thing is to promote television events focused on causes such as peace, economic and social progress, security and coexistence among people from heterogeneous cultures. This will promote a television that in addition to distract, encourages a culture of peace, security and development.

But violence, crude morbidity and sex have become the mainstay of many television programs. The competitiveness is not based on a serious and responsible programming, but to attract the public with a banal and crude content, on the border of what is ethically permissible.

It is necessary to take appropriate action against the epidemic of vulgarity and eroticism that pervades the small screen and it just gets degrade the viewer. It is urgent to stop emitting all series violent, insolent and erotic.

It is not wrong to spend hours in front of the TV but the social passivity is wrong, because it involves not knowing to look for other ways to fill the leisure time. It is the empirical proof that something is wrong. It looks as if reading, conversation, family gatherings, meeting friends or study, would have become things of another world.

This issue becomes more serious when children are those who spend many hours in front of televisions, and even a third of their waking hours, and beyond children's programming schedules. The Code of Self-Regulation of Child Time emissions of 17 to 20 hours, signed by the television networks and the Government in Spain, has been infringed, persistently, by all broadcasters.

In turn, young people who watch television three hours a day suffer an increased risk in interest in their training for youth and start their adult life, according to the researchs conducted by the University of Columbia and the Psychiatric Institute of New York.

In Spain, the organization "Autocontrol" examined, at the request of advertisers and media, a total of 1,500 ads aimed at children, before issuance. This figure represents an increase of 21% over the previous year.

Finally, the director of Disney Channel says, "we have a vocation to be a TV with family programming, dedicated to children up to 12 years. Our distinctive value is precisely the family". This chain could be the alternative to the "Junk TV" chains with national coverage.

We should not allow to be true the assertion of Lope de Vega, "If the mob is stupid, it's just to talk them silly, to please them."

Author and journalist Clemente Ferrer Roselló, a prestigious Spanish advertising character, presents a fascinating personal and professional career fully devoted to the world of communication in its varied dimensions. He earned a PhD in Information Sciences from the Universidad Complutense de Madrid, BA in Advertising from the Universidad Autonoma de Barcelona Master in Marketing from the School of Marketing Studies in Madrid.

He has been Associate Professor of Business Management at the Faculty of Economics and Business, University of Navarra and a contributor to the Madrid daily ABC. He also spent several years teaching, both in the Official School of Advertising as the School of Information Sciences at the Complutense University of Madrid. In 1985 he was awarded the Gold Master, granted by the Senior Management Forum and AMPE Prize 1996 to the "long and brilliant career advertising."

You can write to Clemente at this address: clementeferrer3@gmail.com