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Oct-05-2007 15:54printcomments

Oregon Business Sponsors Mount Everest Rock Concert

Oregon Scientific's ATC2K Hands-Free Action Camera to Capture Exclusive Event Footage.

Mike Peters from
Mike Peters from "The Alarm"
Photo courtesy: lovehopestrength.com

(TUALATIN, Ore.) - Oregon Scientific, designers and marketers of personal electronic products, today announced a partnership with the Love Hope Strength Foundation as an official sponsor of "Everest Rocks."

A fourteen-day trek up Mount Everest by 40 of the world's top musicians and mountaineers, Everest Rocks will culminate with the first-ever rock concert to take place at Mount Everest's Base Camp.

Footage of the concert, the trek and events leading up to it will be filmed exclusively using Oregon Scientific's ATC2K Waterproof Action Cam. Forty ATC2K cameras have been donated to the Love Hope Strength Foundation, making it possible to capture footage of this ground-breaking event.

"We are extremely honored to work with the Love Hope Strength Foundation in their effort to help raise money for worldwide cancer research and the Nepal Cancer Relief Society," said Mike Prager, president of Oregon Scientific US. "This a unique opportunity and we are thrilled that the entire world will be able to share in the experience through video footage captured by the ATC2K."

The climb is designed to bring awareness to, and raise money for the Love Hope Strength Foundation (LHSF), founded by two-time cancer survivor and rock icon, Mike Peters of the UK band "The Alarm" and fellow cancer survivor James Chippendale, president of CSI Entertainment, one of the country's largest entertainment and sports insurance brokers. Joining Peters and Chippendale on the 18,000 foot climb will be musical legends Slim Jim Phantom of the Stray Cats, Nick Harper, Squeeze's Glenn Tilbrook, and The Fixx's Cy Curnin and Jamie West-Oram.

The entire "Everest Rocks" journey will be captured using the ATC2K for a documentary directed by Alex Coletti, producer and creator of MTV's "Unplugged," and produced by Brian Isley. The taping will include the training, kickoff events, trek, base camp acoustic set and rock show in Kathmandu. Daily videos, live recordings, photos and a daily blog entries will be posted on lovehopestrength.org throughout the event running from October 13th-29th.

The ATC2K is currently available at retail stores nationwide for a suggested retail price of $129.99. The shock resistant camera is waterproof up to 10 feet and comes with mounting hardware for helmets, bike handlebars or just about anything. The footage is captured on a SD card and can be downloaded to a computer via USB or plugged directly into a television for instant replay. Additional information can be found at www.ATC2K.com.

Source: Oregon Scientific




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Anonymous October 5, 2007 11:53 pm (Pacific time)

This is just silly. It's nice that they're donating money to charity, but it's silly all the same.

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