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Nov-22-2018 22:50printcomments

Home-Based Sales Solutions: A Growing Trend

2019 will witness more home-based ventures within the retail marketplace

Salem-News.com
Home-Based-Sales-Solutions: A Growing Trend

(SALEM, Ore.) - According to data released from the Small Business Administration, there were more than 27.9 million home-based businesses throughout the United States in 2010.

It is entirely plausible to observe that this number of grown tremendously over the past eight years. High-speed Internet access, broadband connectivity and more online retail sales options are some of the main reasons behind such a meteoric rise.

Are you interested in becoming involved with such a lucrative opportunity? If so, there are a few suggestions to keep in mind before you begin and there are a handful of blunders that should also be recognized. Let us examine how to sell products from home so that the possibilities are fully understood.

Home-Based Online Sales: A Brief Introduction

The notion of selling goods or services to the online community has existed since the middle portion of the 1990s. This was the time when major third-party platforms such as Amazon and eBay first attracted the public. Times have certainly changed over the past 23 years.

Home-based businesses now employ features such as standalone websites, social media pages, high-definition images, and cutting-edge sales platforms. It should therefore be clear that technology is your friend as opposed to your rival.

Become familiar with common web hosting services such as WordPress. It is also wise to look into e-commerce solutions including those offered by major providers such as Shopify. However, another excellent choice is to appreciate a concept known as drop shipping.

Many home-based businesses rely upon drop shipping, and for good reason. It can be difficult (if not impossible) to stock physical inventory without possessing a warehouse. Assuming that your enterprise enjoys even a moderate amount of success, keeping track of shipping and similar logistics could represent another stumbling block. Drop shipping simplifies these and other concerns.

This process involves the use of a separate supplier. You will choose from a variety of products and market these to the general public. Assuming that an order is placed, the supplier will ship the item directly to the customer.

This frees up a great deal of time that would have otherwise been devoted to such issues. You can therefore direct your efforts towards where they matter the most: marketing, product promotions and customer relations.

Another interesting advantage associated with drop shipping is that there are literally thousands of products to choose from. Many of these will be offered at or below currently online retail prices, so your customers will also be able to take advantage of significant discounts. In an era partially defined by the value of the almighty dollar, these savings will allow your business to rise above and beyond the competition.

Common and Costly Oversights

Now that we have taken a look at some of the essential tools and methods associated with a home-based online business venture, it is just as prudent to list a few mistakes which should be avoided.

The most common is a lack of patience combined with financial desperation. It is always best to start an online venture due to your own ambitions as opposed to fiscal necessity alone. Why is this the case? Those who are desperate to turn a profit will often rush the sales and marketing processes; resulting in substandard performance.

Furthermore, such stress will undoubtedly cause you to expect unrealistic results within relatively short periods of time. There is no doubt that home-based businesses can provide you with a substantial source of income and yet, they will take time before progress is witnessed.

The second error involves spreading your marketing efforts too thin. Many would-be entrepreneurs allow greed to overtake common sense. Promoting your products to an extremely large audience will often water down the end results.

Not only can it be difficult to determine if your efforts are producing success, but you are failing to target a nice market. Narrow down your attempts so that you can more easily gauge how they are performing from both short- and long-term points of view. You could otherwise be throwing money out of the digital window.

A final pitfall is not fully understanding the requirements of your customers. While you might believe that a product will sell like hotcakes, this may not necessarily be the case. What feedback are you receiving and what are others saying about your firm?

Even negative opinions can help to guide you in the right direction. If an item is consistently failing to produce results, it could be time to rethink your strategy or abandon it altogether in favor of a different approach.

It is likely that 2019 will witness even more home-based ventures within the retail marketplace throughout the United States. If you hope to remain on the cusp of innovation, the suggestions mentioned above will prove to be invaluable in the near future.

Source: Salem-News.com Special Features Dept.




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©2018 Salem-News.com. All opinions expressed in this article are those of the author and do not necessarily reflect those of Salem-News.com.


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Sean Flynn was a photojournalist in Vietnam, taken captive in 1970 in Cambodia and never seen again.

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