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Nov-17-2021 12:58printcomments

How to Prepare for a Perfect Product Launch

To sell a product, you need to know a product... and be excited about it!

Photo by cottonbro, Pexels

(SALEM, Ore.) - Launching a new product can be an exasperating time in the business world, particularly for small companies looking to establish themselves as real contenders in the modern entrepreneurial arena.

Product managers and engineers everywhere should know, careful preparation is often the key to success, and no detail is too small to be overlooked.

If the launch date for your own product is lurking right around the corner, here are some tips to help you get well and truly prepared for the big day.

Who Are You Selling Your Product To?

Market research is essential in the product development phase, so finding out exactly who your product is aiming to impress should be the first priority.

This means getting to know your target customers, creating buyer personas, personally spending time among your target audience, and carving out a position for your new product to flourish in the current market.

Getting the Right Coverage

In some cases, when it comes down to rules, laws, regulations, and restrictions, the product development process can suddenly become extremely tricky.

To avoid this, getting the right coverage is an absolute must, as this can help you save all of your hard work from going to waste should anything go wrong throughout the process.

Moreover, developing a product of any kind can be expensive, and some projects can be extremely dangerous and labor-intensive to create, so it might be worth checking out some reliable tailored engineering insurance policies to make sure you keep your business on the safe side.

Generating Hype

Your product will struggle to sell if nobody knows that it exists. Before launch, you and your team will likely need to channel your inner Ibiza club promoter and start generating hype across the airwaves.

Social media is ideal for this in many ways, as the reach it can grant you is monumental when done right, but there are many other forms of product marketing to consider, such as billboards, PR stunts, local radio, or just shouting about it from the office roof.

Create Merch

Making some great limited-edition branded merch can be a good way to add some exclusivity to your product, and people generally like to get their hands on some free gear, particularly tote bags and tees.

This could be neatly intertwined with your pre-sale efforts. For example, you could offer a special edition tee to the first 100 customers, as this can help encourage people to preorder while supporting your hype generation efforts.

  • Make sure to not take on more orders than you can handle, as this could greatly harm your launch efforts before they even get off the ground, not to mention the damage it can do to your reputation.

Make Sure Your Employees Know the Product

In most cases, to sell a product, you need to know a product. Striving to make sure your employees are educated on the ins and outs of the product, and perhaps more importantly, excited about selling it, will increase your potential of watching those sales figures rise when launch day comes.

Source: Special Features Dept.


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