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Jul-14-2008 11:20printcomments

A New Concept in Real Estate: Optimism

By embracing technology and investing in the local community, young professionals are creating a niche of optimism in Salem.

Photo of Michael Lind in downtown Salem Michael Warren
Photo of Matthew Lind in downtown Salem
Photo: Michael Warren

(SALEM, Ore.) - If necessity is the mother of invention, the real estate market should prepare for a new wheel. Across the country the national media mourns the real estate boom without offering hope for the future. While the older generation tends to have a 'wait-and-see' mentality when the market is struggling, the younger generation sees it differently. Matthew Lind is an example of the growing trend of young small business owners in Salem whose outlook is refreshing.

"The Mid-Willamette Valley is full of opportunity." Lind said. "With Salem’s Vision 2020 campaign starting to show progress and all that’s happening over in Independence, the time to act is now."

Lind is the owner of Facet Real Estate Investments, a boutique brokerage firm, and his words represent a common optimism shared among the younger generation. For the children of the Baby Boomers, the sky is the limit when it comes to empowering themselves and their community. The Internet’s function in the daily lives of the younger generation has shifted how the economy and the real estate market are viewed. There is no hindsight, only foresight.

Technology has altered nearly every industry, but none more so than Real Estate. Online companies like Zillow.com and FSBO.com provide information once guarded by traditional brokerage firms. While some brokerage firms refuse to accept the trend of consumer empowerment, Lind has structured his company around it.

“We value every idea that a client brings to the table.” Lind said. "Creating a dialogue is the only way to improve a community.”"

Facet Real Estate Investments is a part of the growing trend of "boutique" professional firms. By embracing technology and investing in the local community, Lind and other young professionals are creating a niche of optimism in Salem.

You can contact Michael Warren at salemcopywriter@gmail.com




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SierraNighttide July 15, 2008 7:16 am (Pacific time)

Very interesting axis of consideration. While I believe your right that a large majority of more experienced real estate professionals are taking a wait and see position – I have read and have seen a lot of experienced professionals using this slower times to recharge their skills and knowledge by incorporating technology. I believe the older generation will take longer to consider the available technology to ensure that it is indeed a valuable tool that will prove profitable. They are using their solid strategy skills to truly evaluate the worth of technology – which is known to change, adapt and advanced at the speed of lightening. I believe the younger generation certainly learn that a wait and see approach may not be such a bad idea. Also – not all technology needs to be expensive and time demanding with new gadgets and software programs to learn. One of the best new simple and inexpensive technologies that are generating results is text message marketing. http://www.drivebuytech.com/news/mnews/mnews_foreclosuresmass.html In this day and age, people of all ages want the information NOW and they want it mobile. They want to be able to access it from any place and any time and they want an easy way to pass along the information to others. Real Estate professionals are constantly on the go and the technology they most need, needs to keep up with them – not the other way around.

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