Salem-News.com (Aug-15-2006 16:19)

Local Advice on Free Online Marketing With Google

Special to Salem-News.com by: Adam Trickey, Gearbox Studios

Here are some simple tips to make better use of Google and its ever growing list of no-cost services.

(MCMINNVILLE) - If you're in business, you owe it to yourself to spend a few minutes with the latest Google products. A little time today could yield plenty of free advertising for your company.

There are three things you should do today... all free, and all worth your energy:

1. Submit your website

2. Verify your business listing

3. Create a Google coupon

Submitting your website.

Check to make sure your business website is listed correctly. The easiest way to do this is to google your full business name. Unless you are in a very competitive field where your business name is not unique, you should be listed on the first page of results.

Read the descriptive text below your domain. Is this description correct? If it is not the correct description, or your site is not listed, you'll want to update your site's META tags, and resubmit (or submit for the first time) your site.

There are two primary META tags you'll need to check at this point; title and description. You can easily check these tags by opening your site in a web browser, then looking at the source code. (In Explorer, click the View menu, and then “Source.”) Near the top of the page, you should see some code for the pages title. Look for the text between the code "" and "".

This title is what Google pulls from to create the name of your site. You should keep this title to about 50 characters or less. Your code should also list a site description. Look for the code, "

Local Advice on Free Online Marketing With Google

Salem-News.com